Your Online Side Hustle International (YOSHI)

Ever thought of starting your own business?

Test out your idea and learn all about setting up and running your own (online) business in 20 weeks - the YOSHI programme, organized by E³UDRES² partner Saxion University of Applied Sciences (NL), provides you with the tools and knowledge it takes to make your first steps with your own company. Whether your dream is to offer a unique service, sell physical products, or become a media sensation, this international programme provides the knowledge and guidance you need.

The YOSHI programme offers you the unique chance to establish your own (online) ‘side hustle’ within 20 weeks and start generating an income. YOSHI will help you test-fly your idea. This means you will learn to validate a product or service with an (online) audience, to determine if there is a market for your solution in order to generate an income. You will learn not only the fundamentals of starting a business but also how to optimise your marketing strategy using tools such as SEO, influencer marketing and AI. You will discover how to start a website, setup other key channels, and how to convert visitors into paying customers. Moreover, you will gain insights into financing and how to grow your business.

Exclusive access for E³UDRES² students

The YOSHI Programme is an extracurricular programme that leverages collaborative online learning, and is open to students across Europe who are part of the E³UDRES² Alliance. The programme starts on 27th of October 2025 and includes a physical week of classes in The Netherlands including the Dragon's Den. It consists of 20-weeks of online sessions taking place on Wednesday evenings, after university hours.

If you are serious about pursuing your concept, YOSHI and the participating E³UDRES² coaches can be the path towards pitching your business idea to a high profile audience during the Dragon’s Den in January 2026 in the Netherlands, which is ultimately an opportunity for gaining momentum and support for your venture.